More consumers shop online today than ever before. Many shoppers now feel more secure shopping on the web than when visiting their local retail stores. They say that their contact data and charge card numbers are safeguarded more carefully by many online stores and marketplaces.
The major focus of e-commerce site owners today is no longer on gaining the new customer’s trust. Instead, the primary concern of online merchants today is to capture the strong interest of their online audience. Their main goal is to gain more loyal buyers for greater sales conversions.
To accomplish this goal, these sellers must ensure that their site content and products are highly engaging, relevant and compelling. They must strive to prevent visitors from leaving their sites to buy from their major competitors.
Essential Design Elements that All e-Commerce Websites Must Include
Major web design elements that every online shopping site must have to include the following:
Simple Site Navigation. If your e-commerce website offers clear, simple navigation, your visitors will most likely stay longer and buy more products. Your homepage should capture the immediate and strong interest of your audience, encouraging them to view featured products and services.
Inventory categories and product features and benefits should be clearly and concisely described and easy to locate. Product images or videos should be clear and of high quality. Remember, also, that your homepage search bar must be highly visible both to new visitors and returning buyers.
Direct and Compelling CTA. Include strong, direct and compelling calls to action on the pages of your online shopping site. When your website visitors and shoppers understand exactly what you want them to do, you will get better results. If you want your audience to examine a specific featured product or to purchase sale items, your CTAs must indicate your wishes simply and directly.
If you guide shoppers skillfully through your website pages, they can view products easily without the need to perform searches. You may be surprised at the rate of increase in your sales conversions due to your top-quality CTAs.
Quality Mobile Site Design. Since the majority of consumers today shop online using their smartphones or tablets, your e-commerce website must offer mobile design and access. When your site has quality responsive web design, customers can purchase your products and services using any of their digital devices.
Updated Website Security and Privacy. The issues of security and privacy for online shopping sites are extremely important to buyers today. Ensure that your sales site has an SSL certificate installation for encrypting all customer data and sales transactions.
Be sure to offer a simple, easy purchase and checkout platform as well. This also gives buyers a sense of security. You should also include a clear, concise privacy policy on your website explaining how customer data is used and protected on your site.
Excellent Customer Support. Friendly, prompt and effective customer support can be of great help in making your shopping website an ongoing success. Customers appreciate and value online companies that consistently provide comprehensive assistance and support for any questions and problems that may arise.
They will feel confident shopping on your site when they know that your business offers high-quality customer care and support. Successful e-commerce websites often provide support for shoppers by phone, email and online chat or messaging services.
