The Impact of Color and Themes in Web Design10 November 2017
Colour and themes play a major part in the creation and success of a dynamic, engaging website today. Whether you have a business domain or a personal interest website, the initial visit to your site is often the first contact your potential customers or members have with your enterprise or project. In website design, as in many other aspects of life, first impressions can be lasting ones. Since the Internet provides such strong visual stimuli and effects to users, themes and color are leading features of importance for any website’s design.
Both design aspects, when expertly used, can draw the viewer’s attention and create memorable and compelling impressions, which encourage site visitors to linger. As visitors are attracted to the different and appealing pages of your site, they will take time to examine and your products, services or information offered. You will soon gain higher conversion numbers and loyal, enthusiastic customers or members for your business or consumer interest website.
Strong Influence of Themes and Color in Web Design for Your Site
• Primary Power of Themes. – Clear, direct presentation of themes in website design will draw and sustain the attentions and interest of your site visitors. Themes that are depicted in visually engaging photos, videos, graphics and interactive features along with concise, easily understood written or audio content will capture your audience and new buyers or site members. If your company website offers cameras and accessories for sale, when each featured item is presented in a visually pleasing and clear way, new and old customers will most likely purchase your products.
If product specifications, user manuals and other data are well written and easily accessible on your site, your client base and sales rates will increase for higher profits. By including action photos and videos of satisfied customers using your cameras and commenting about them, you can strengthen your company brand theme and improve your Web visibility and persona.
• Strong Empowerment of Color. – One of the most influential and memorable elements of website design is the use of color for both first-time site viewers and regular customers. Of course, it your website features products such as fabrics and clothing, jewelry, pottery or even bicycles and other sports equipment, clear and colorful, true-to-life coloration is important in all your photos, videos and other visuals.
In abstract or fantasy-style, artistic product representation in contemporary site design, the opposite can be true. For example, glassware, china or furniture items presented in photos or graphics that feature creative, unusual lighting colors can capture the interests of your visitors, encouraging them to linger on your site, browse and buy products. Eye-catching, novel use of color in designs surrounding pictures and videos of your brand’s featured products can also raise your sales conversion rates and grow your customer base.
No matter how simple or complex your website design may be, color and themes prevail as two vital elements for promoting the overall Web visibility and popularity of your business or personal interest website. By incorporating dynamic and engaging product, service and informational presentations of your brand that feature captivating colors and tonalities along with clear, appealing, innovative themes, you will attract and hold the long-term interest of your Web audience. As your site traffic and sales or membership numbers increase, your Web visibility and persona will be empowered, resulting in greater online success for your brand.
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