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Blog

The Importance of Colour Schemes and Colour Combinations in Website Design 

07 June 2021

The colour schemes and colour combinations of your website are important. More than 93 percent of online site visitors and shoppers give more value and credibility to website colour use than any other factors. If you already have a brand and logo, you most likely intend to keep their current visual design and colour scheme.

When choosing your website colour scheme, you may want to consider the gender of your major customer base. Studies have shown that male and female site viewers favour different colours. In general, men like blue, but do not like purple or brown. While women delight in purple and blue, they frequently do not like brown or orange.

Then consider the age of your client base. If your audience is mainly older people, they probably favour blue, and younger site visitors prefer green while they tend to dislike bright orange and strong shades of red.

The Major Importance of Colour Schemes and Combinations in Web Design

To create winning colour schemes and combinations in your website design today, work with the following site design features and tips:

  • Use a Color Wheel and Select a Colour Set. Using the colour wheel, you can identify analogous and complementary colours. After determining hues that align with your audience preferences, choose a colour set.

You can accomplish this by using the 60-30-10 rule of design. This enables you to use colour with harmony and balance. According to the rule, 60 percent is a dominant colour; 30 percent is a secondary colour, and 10 percent is an accent colour.

  • Strive for Readability. In general, choose a light background colour for your web pages. Place darker shades in the forefront and refrain from using harsh or odd colours for text.
  • Place Trust in the Colour Rules. Design your website to attract and please your customers rather than yourself. Avoid allowing your own opinions to influence your judgement.
  • Know Your Competition. Visit the sites of several of your competitors. Examine their colour usage for website design and logos. Try to make your site’s colour scheme as unique and different from theirs as possible.
  • Understand That Colours Affect Emotions. While the colour red evokes feelings of energetic action, blue inspires a feeling of security and trustworthiness. If your website offers financial advice, blue may be an ideal colour to use. On product sales sites, red is good for promoting fast product sales. 
  • Colours Announce Your Brand’s Character and Online Persona. There is no magical colour set that attracts all ages, genders and types of people. Yet any strong colour preferences of your major audience should be reflected in your website design. The right colour scheme and colour combination for your website can boost your web traffic and increase your sales conversion rates.

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