When creating or updating your website to promote your online business, you want to avoid any serious web design mishaps. A site with optimal quality design and user-friendly features can attract new customers and build your brand credibility.
An attractive domain with simple navigation, compelling content and engaging interactive features can boost your web traffic volumes. It can also establish strong relationships with your buyers and grow your regular client base significantly. Most important of all, it can greatly increase your brand recognition and product sales conversion rates.
Top Five Major Commonly Made Mistakes to Avoid in Designing Your Website
The five leading mishaps that occur most commonly in website design that you should be sure to avoid include the following:
1. Weak Brand Messaging. New and small businesses need clear, engaging brand messaging just like the leading big-name brands do. For best results, you need to connect with your buying audience on an emotional level. The key is to convey your brand’s core values and quality standards clearly, concisely and convincingly.
You want to create a competitive edge over rivaling brands by encouraging your site visitors to examine and purchase your company products and services. To accomplish this goal, your site content must offer attractive products that meet the desires and needs of your audience. By gaining the trust of your site visitors, you can convert potential buyers into new customers and ongoing clients.
2. No Clear CTA. Another major mistake that often occurs in website design is the absence of a clear call-to-action. Without an easy to understand, persuasive enticement or command to take s specific action, your site visitors may be confused. They may not understand what their next step on your site should be.
Whether you want your site visitors to sign up, subscribe to your newsletter or purchase a featured product, be direct. Tell your audience what to do in simple, compelling language that they can easily follow, taking action without hesitation.
3. Poor SEO. Although weak website layout and design features can strongly affect your site’s success, ineffective SEO can prevent lead generation. Superior site content can initiate good results in organic web searches. Yet today’s sophisticated search engine algorithms look for SEO features like long-tail keyword usage in your site content.
Instead of using only short keywords and phrases, or “head terms,” replace them with longer, more specific phrases. For example, rather than “living room update,” use “cost of a living room update” as your keyword phrase. Also, post keyword-rich brand-related content on social media sites to increase your audience and keep your current customers engaged.
4. No Analytics. An essential way to safeguard the time, money and effort that you have devoted to your business website is to use quality analytics. These tools track your site’s performance, progress and levels of success and are necessary for increasing your audience.
Analytics are extremely valuable for alerting you about content adjustments on your site that can improve overall performance. Using an advanced metrics tool like Google Analytics can bring outstanding results.
5. Lack of Mobile Access. If you have a non-responsive website that is not designed to include mobile access, you are limiting your audience greatly. The majority of web users now perform searches and access sites on their mobile devices.
Unless your website has mobile optimisation and visibility, many potential customers may never discover your site. For best results today, offer web users a user-friendly experience on desktop computers, laptops, tablets and smartphones.
