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Blog

Why Quality Content Matters in Web Design

26 October 2017

Quality content is essential today in website design to ensure that your site will attract good web traffic volumes. Only with more visitors accessing your web pages on a regular basis can you gain new first-time customers. With innovative and appealing website content that is highly relevant to your niche, products and services, you can then entice these first-time site users and buyers, turning them into returning customers and then, into loyal members of your client base. When your site content is kept new, fresh and updated as needed to best display and showcase your company’s featured products and unique services, you are most likely to attract your target audience on an ongoing basis. The best website content is created specifically for your target market and will consistently raise your SERPs rankings, your daily site traffic volumes and your brand’s online conversion rates while increasing your site’s web visibility.

Why Quality Content Matters in Web Design Today

Ever since the introduction of the Google algorithm update, Hummingbird, in 2013, semantic web searches have gained primary importance for Internet users. Important reasons why top quality website content is even more important today than in previous years include the following:

• Hummingbird Algorithm Focus on Semantic Searches. – With the primary focus of Google’s powerful Hummingbird algorithm on semantic, content-related search results, it is imperative for website owners to present top-grade content on their sites. When web users perform searches today, they receive returns based on conversational meaning and intent of each search rather than on cleverly placed or overused keywords. For this reason, a website that gets good ranking and placement in searches must have content that offers a clear, innovative and captivating presentation of site purpose, goal, value, products and services.

• Value of Optimum Quality Site Content in Social Media Posts. – Because many website owners place content from their web pages on social media sites, either as posts or as shared material to showcase their brand, products and industry niche, there is growing emphasis today on the importance of sites that are expertly developed, designed, hosted and promoted. All elements of your website should be exceptional in value and content excellence in order to create and maintain a competitive edge in your area of enterprise. Especially if you place business ads on social media sites featuring your company website, you should make every effort to present the very best grade of site content possible today, from written content to video and film clips to graphics, photos, interactive features and more.

• Website Owner Benefits of Sharing Quality Web Content. – Many busy website owners today share sections of their site pages or even their entire site content with business associates, clients and potential customers in order to promote their business brand quickly, especially when sharing business data and information during online web conferences, group meetings and webinars. When site content is of top-tier quality, this is one of the fastest and most effective ways to showcase and promote all that your business and brand has to offer. This process is also a time-saver for busy entrepreneurs, since less talk and more visual intake and assessment works best for everyone.

• Excellent Visual Presentation for Today’s Online Success.
 – The contemporary world is very much a visual one in which fast-paced discoveries, innovations, decisions and updates are reached swiftly. Information must be distributed with lightning speed, in many instances, so that business owners and managers can keep up with vital changes in products, services, data and other important aspects of companies and brands they buy, sell, create or supply to others. Instant changes in brand or product values, features and significance must be realized instantaneously to ensure that all concerned stay on top of the ever-changing areas of each industry. Since the fastest way to display and explain many changes is by visual presentation via web videos, film footage clips, photos and graphics, visual website content with state-of-the-art presentation features can bring outstanding value and success to a savvy business brand and site owner.

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