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Blog

Why Your Company Needs a New Logo

25 March 2013

Businesses are sometimes reluctant to redesign their logos. They may believe that a having the same logo year after year creates a sense of stability. They might think that changing a logo can be confusing to some customers who have grown accustomed to seeing the previous image. Otherwise, they may simply think that logo redesign is not an effective use of time or money. In all three instances, these businesses are sorely mistaken.

Stability is clearly vital in any business. However, stability does not have to be stale. Your excellent business practices are what determine your solidity. A logo redesign shows customers that your company is flexible, nimble, and able to adapt to an ever-changing society.

A new, well-designed logo is also an excellent marketing piece. As you craft your logo’s presence, old and new customers will pay attention to your company. They may take notice in a way that they never have before. An old logo can become boring and bland. When it appears, customers may simply think of it as background noise. The new logo is cause for immediate attention.

Those who do not take logos seriously should take a moment to consider the importance of this graphic. A company’s logo appears on every webpage, social media site, and piece of marketing literature. The logo is a representation of the company itself. It is often the first thing a potential customer notices about your business and the last thing that customer remembers. A business that has a logo that does not standout can quickly lose business to competitors.

A well-designed logo is one that customers will notice upon first glance. It is eye-catching, dynamic, and conveys the company’s message. Because of this, it is very important to make sure that your logo is working for you. Use a reputable firm to craft your logo so that you know you are getting a quality product that can be used everywhere your company goes for years to come.

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